BJ and Richeille Formento met in 2005. Originally from Hawaii, BJ moved to New York in 1999. He was then 35 years old and worked for the greatest photographers: Mary Ellen Mark, Hans Neleman and Annie Leibovitz. He also perfected his technique alongside Eugene Richards and Arnold Newman. In 2001, he began working as a freelance photographer. He therefore combined commercial and art photography.
Until 2005, Richeille worked in the fashion industry as artistic director and designer for big brands as well as for independent labels. Married three months after they met, BJ and Richeille decided to join forces.